Ethnographic and User Research
Conducted focus groups
As the Chief-of-Staff to J. Michael Cline, the founder of 2 start-ups, I led the design process for our initial user-testing. We started with a number of surveys as well as conducted focus groups. I developed the objective, recruited volunteers, moderated the focus group and analyzed the results to gather insights.
Observed a day in the life
As a tool to use in field research, I wanted to capture the day in the life of stakeholders involved in the delivery and administration of vaccines in India. Using video and photographs, I followed the delivery man, the nurse, and the mother across several days to capture a day in the life of each key stakeholder.
Studied a branch of society through photography
As a part of an independent photojournalism project, I wanted to study a family owned business in Cambridge, Massachusetts. In response to the new wave of punk, in 1978 Suzan Phelps started a vintage clothing store Hubba Bubba. In the 80's a gay club, Man Ray, opened nearby, which led to a new customer segment. Suzan expanded Hubba Bubba into an adult store. She graciously allowed my access to her store to document how adults behaved at just another store in Cambridge.